Detailed description (ICP) of a fictitious company that is considered the best-fit
Based on a list of ideal accounts, we gather customer insights to build a full profile to target your audience more effectively. An ideal customer profile, or ICP, defines the perfect company most served with the products or services that you offer. It’s a detailed description of a fictitious company based on your existing and key target accounts you consider the best-fit. It helps to be highly targeted in campaigns to whom to reach out to in order to attract the customers you really want.
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