The pressure to grow quickly is intense. You want to expand your market and build your business and with good reason. Growing your business is integral for survival in a competitive market.  However, sometimes your business is not ready to grow efficiently and you should ensure that your company has a good product-market fit. Many companies make the mistake of growing too fast or growing before they are ready. Studies show that 44% of start-ups fail within four years.  Choosing the strategy that correctly corresponds