Scale-up phase

Grow anywhere

How to grow across borders with a scalable infrastructure with global teams, processes and and a scalable technology infrastructure in place.

The Blueprint for Growth in B2B

• Is your growth engine working across all your verticals?
• Do you have a predictable opportunity pipeline across all lines of business?
• Is your team and technology infrastructure supporting a solid market position?

Goal

Automate, organize and localize demand generation to grow at scale. You’ll build your scalable infrastructure to establish a solid market position in your growing target market(s).

Deliverables

At the end of this stage, you have a predictable growth engine creating a healthy customer pipeline in a repeatable manner. You’ve optimized your return on investment, enabling you to supercharge your growth. You’re ready to establish a solid market position at scale.

3 stages | 10 Building Blocks

Scale-up | Grow anywhere

7. Growth marketing teams

How do you build, onboard and organize multidisciplinary growth marketing teams? Find people with the right set of talents, skills and attitude to enhance a growth culture.

Scale-up | Grow anywhere

8. Technology

Overwhelmed by the endlessly growing number of tools, how to assemble, implement and fully utilize your marketing technology stack to build upon a scalable infrastructure.

Scale-up | Grow anywhere

9. Process

How to get all the right processes in place to scale, setting up a systematic process. Meet OKR’s combining project management and agile working with a monthly/quarterly rhythm.

Validate | Accelerate | Scale

Goals and data analytics

Build a data-driven engine from end-to-end, to allocate resources and budget to best performing efforts. Setup performance marketing to build, measure and learn.

The growth of business and companies are often measured against Objectives and Key results (OKR) and a set of key metrics. OKR is a goal setting and management framework to align all teams around a clear vision and a common measurable outcome. Key metrics are spearheaded by a north star metric that captures customer value for sustainable growth.

The key funnel metric  framework is a forecast from lead to close to growth for goal setting. The conversion rates are validated during the stages of growth to build a predictable pipeline. Breakdown by customer size and lead source, by year/quarter/month, for segmentation and YOY growth.

Customer data and tracking of  interactions with (potential) customers. Identifying all touchpoints in the customer buying process with multi-attribution allows to understand the combination of events that have lead to conversion.

Combining key funnel metrics and growth tactics in an overall marketing budget will sum up customer acquisition costs (CAC). Define customer lifetime value (CLV) to calculate return on investment (ROI) of all marketing efforts accelerating growth.

An integrated online marketing dashboard keeps track of all growth metrics. The outcome of key initiatives measured against the Objectives and Key results set, enables to build a customer pipeline in a repeatable manner.

Ready to establish a solid market position

At the end of this stage, you have a predictable growth engine creating a healthy customer pipeline in a repeatable manner. You’ve optimized your return on investment, enabling you to supercharge your growth. You’re ready to establish a solid market position at scale.

The Blueprint for Growth in B2B

Need help?

We’ve helped many B2B companies scale with growth marketing. Need an advice or want us to help? Get a free consultation.