Buyer persona

Detailed fictional profile representing the target buyer to communicate accurately

Buyer persona

Scope of work

Building a detailed fictional profile that represents a target buyer segment helps you to bring the buyer to life and target it more accurately. By desk and field research, we gather thoughts and data about the target audience to steer the campaign, content and channel efforts, making the customer the center of all marketing efforts. Based on a list of ideal buyers, we conduct comprehensive buyer research with the latest tools and techniques to get you a persona you can act upon.


Data-driven buyer persona

Key Activities

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Buyer persona

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