COSMONIiO NOUS is a generic image and video recognition platform for visual task automation. It combines ultra-fast image annotation with interactive deep learning, in order to accelerate the training and deployment process of intelligent vision systems.
CHALLENGE
How to go beyond founder-led sales
COSMONiO build quite a diverse client portfolio by founder-led sales, backed by sales agents. With its complex technology marketed to both experts (CV engineers) and non-experts in many different industries, a solely sales-led approach limited the opportunity to scale fast(er) and cost-efficient.
SOLUTION
Industry-verticalized approach
Demand and revenue generation across the globe to 5 specific industry verticals – Tech, Automotive, Ecommerce, Healthcare and Agriculture.
- Setup tailored value proposition and messaging, incl. online (website and landing pages), and industry verticalized collateral
- Setup account and lead intelligence to market
- Content marketing, inbound and outbound marketing campaigns, and ABM program
- Setup and organized multiple channels, including conference and SEO
RESULTS
Landing high value opportunities
Generated a growing and steady number of leads across the globe
- 40% of leads turning into opportunities
- Provided 75 leads to follow up with conference organization – CVPR (Computer Vision & Pattern Recognition, Long Beach, LA)
- But even more: CVPR resulted into the major opportunity with channel partner Intel, who acquired the company one year later