Our MarTech stack is proudly build with the following tools. Tested and implemented ourselves with our own sites and multiple B2B clients, we’d like to share are thoughts and experiences with the tools we love.
Ticket to ride
While some tools might be nice to have, a basic MarTech stack is your ticket to ride in any stage of growth. It enables you to prioritize the revenue-generating opportunities while minimizing your efforts when you scale. The right stack will put you in the best position to radically accelerate your growth.
For each and every company, the right balance of the tech stack might be different. But in all cases, starting with the wrong technical base for your marketing engine, means you’ll keep struggling all the way through. To make it work, let alone unlock the potential for growth, a flexible, adaptable and scalable infrastructure is key.
Disclaimer: some of these tools include affiliate links. If you follow the link, we will receive a commission. Nevertheless, we recommend these because we highly appreciate them, regardless of commission fees.
SEMrush is recognized as the best SEO suite and best digital tool according to Interactive Marketing Awards 2019. SEMrush started out in 2008 as a small group of SEO and
Connect the apps you use everyday to automate your work and be more productive. 2000 apps and easy integrations – get started in minutes. Zapier provides workflows to automate the
HubSpot offers a full platform of marketing, sales, customer service, and CRM software — plus the methodology, resources, and support — to help businesses grow.
Analyze user behavior across your sites and apps. Then send messages and run experiments from what you learned–all in Mixpanel. Get valuable customers insights to make smarter decisions and act
Hotjar is a behavior analytics and user feedback service that helps you understand the behavior of your website users and get their feedback through tools such as heatmaps, session recordings and surveys.
Data Studio has the data visualization software you need to connect your data, create data dashboards, and collaborate to answer your most important questions. Unlock the power of your data with interactive
Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. It enables you to manage all your website tags without editing code. Tag Manager offers simple, yet powerful
SEOquake is a free plugin for your browser that provides you with organic research data at the click of a button. Currently compatible with Mozilla Firefox, Google Chrome and Opera, SEOquake can
Elementor is an intuitive, front-end site builder for WordPress. It empowers designers to take full control over their sites and complete projects faster than ever before. Since launching in 2016,
ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create great customer experiences. But it’s more than that too – with hundreds of integrations, ActiveCampaign
An average company will dedicate around 26% of its marketing budget to marketing technology (MarTech) alone. Service providers in this area offer a wide array
Artificial Intelligence (AI) has gained significant traction in the past couple of years and has become an important part of today’s business. Its practical application
Today’s B2B companies use a variety of marketing technology (MarTech) tools to help them drive growth. The essential parts of a MarTech stack include Content