Marketing Operations Manager

Creative. Social Expert. 10 years Marketing Experience for Scale-ups & International B2B Enterprises. Specialist in Social Media, Outreach Campaigns HubSpot Marketing Operations Management

Working Experience


Social Media Marketing, Public Relations (PR), Influencer Marketing, Media Relations, Community Marketing, Social Listening, SEO, Digital Marketing, Growth Marketing, Email Marketing, Events Management,  Data Analytics, HubSpot Marketing Hub Implementation, Automation Workflows, Landing Pages, Lead Scoring, Reporting, Dashboards, Campaign Analysis, Copywriting, Journalism, Content Creation.

Marketing Operations Manager | SEO Advanced

January 2023 –  Present

  • Customer Research (ICP and Personas) & Competitor Research and Audits (e.g. traffic, content, SEO, and lead generation)
  • Manage development, setup and monitoring of campaigns 
  • Social media marketing and content marketing, including content writing
  • Email marketing, email automation, segmentation and lead nurturing
  • Implement SEO strategies, including technical SEO optimization, keyword and backlink analysis, on-page SEO optimization and backlink acquisition
  • Implementation of HubSpot (Marketing Hub)  
  • Develop and implementing Account and Lead scoring, manage the lead lifecycle
  • Build high quality compliant databases to easily segment, analyze and target customers, like account and contact list building, enrichment and cleaning
  • Run performance reports and providing regular campaign insights, analytics and management information to update the growth team and clients 
Marketing Executive | The Energy Council

March 2020 – August 2022

  • Working with a talented global team in marketing B2B C-level events and networking opportunities in the Energy and Refining Sectors. In this role, I have been responsible for developing and executing marketing and communication plans to effectively promote our events and networking opportunities.

  • Development of strategies that create successful marketing campaigns aligning with project objectives. Identifying key pieces of information that are most marketable and using these in mailers, digital channels, and websites.

  • Proficiency in using various digital marketing platforms such as LinkedIn and AdRoll to reach our audience.

  • Execution of email marketing, website management, and data analysis. Specialization in the rollout of all email campaigns and journeys, ensuring that they are optimized for engagement and conversion.

  • Front-end website development, including maintaining conference websites and ensuring that best practices in SEO are followed. I’m also responsible for updating the World Refining Association site, ensuring that all content is relevant.

  • Data management, analysis of audience attributes, segment data for mailers and paid campaigns, and analysis of audience engagement across all channels including email, website, and paid channels, in order to provide insights.

  • Write and create content across a range of platforms including writing and proofing copy for websites, social media, emails, and brochures

  • As a member of the World Refining Team, managed the content creation for the team, ensuring that all materials are on-brand. Additionally, I have assisted with the design, production, and distribution of all promotional materials related to the portfolio, ensuring that all messaging is consistent.

  • Tracking and reconciling all marketing spend in a budget tracker per event

  • As the POC for all media partners for the WRA brand, I am adept at managing all partner relationships and ensuring that all messaging is consistent across all channels.
Marketing Manager | Sonic Telecoms

May 2018 – March 2020 

  • As a highly motivated and results-driven professional, I am proud to have been elected as the marketing lead for the Regional Integration project for the Western Cape from Sep 2019 to April 2020. During this time, I spearheaded critical projects that were implemented across multiple Herotel companies in the Western Cape.
  • Among my key accomplishments, I standardized social media response protocols, developed a crisis communication response plan, and created a standardized marketing strategy submission template. I also developed a communication matrix and protocol between local and national teams to facilitate a more efficient rollout of national campaigns.

  • Additionally, I was responsible for developing multiple area-specific marketing campaigns for fibre rollouts, which aimed to drive significant growth in the region.

  • Overall, I am proud of the impact I have made in this role and am excited to bring my skills and expertise to new challenges in the future.

  • Use social listening tools to track brand sentiment and to monitor and respond to all social media queries.

  • Create implement and manage all social media strategy, as well as media buying for online platforms such as Facebook and Instagram.

  • Events management which includes budgets, scheduling and events administration. Own and be accountable to regularly reconcile all Regional marketing spend back to the agreed marketing activity plan and budget.

  • Copywriting- Research, write, repurpose and edit copy for a wide variety of communication pieces, including brochures, marketing collateral, advertising, website copy, public relations and presentations. Production is managed from cost, sample and final delivery.

  • Create content for and execute all SMS and email marketing through different software tools, ensuring all integrations are working successfully.

  • Come up with strategies to market various products, as well as execute and track ROI from various campaigns. Produce monthly reporting on lead generation, sales as well as ROI.
Blueprint Growth Marketing Training
  • 2019 Google Adwords Training Course

Scope of work

Marketing Operations Management Services, including HubSpot, Social Media Marketing, SEO, Reporting & Analytics, and Campaigning.

Top Skills

Tool Expertise


  • LinkedIn Campaign Manager
  • Google Ads Platform
  • Adroll Remarketing
  • Sprout Social
  • Social Media Response 
  • BuzzSumo
  • Canva Design
  • WordPress, Elementor


  • SEMRush
  • Google Search Console
  • Google Analytics
  • HubSpot SEO Tools

HubSpot Marketing Automation

  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot CRM
  • HubSpot Integrations
  • Pardot Marketing Automation
  • Salesforce CRM

Data Analytics 

  • Google Analytics | GA4
  • HubSpot Reporting

Database Management

  • LinkedIn Sales Navigator
  • Phantom Buster
  • Apollo 
  • LeadIQ

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