Marketing Operations Specialist
Quality Assurance Specialist and Market Research Expert with over a year of marketing experience in scale-ups and international B2B enterprises. Specializing in SEO, HubSpot, and Marketing operations.
Working Experience
Skills
Market Research, SEO Audits, Technical SEO, Keyword Analysis, Backlink Analysis, On-Page SEO Optimization, Database Management, Content Creation, Data Research, Quality Assurance.
Marketing Operations Specialist
January 2024 – Present
- Customer Research (ICP and Personas) & Competitor Research and Audits (e.g. traffic, content, SEO, and lead generation)
- Marketing and data research and reporting, content marketing, channel and campaign management
- Support with a wide range of marketing channels, such as social media, conference and events calendars and press and media outreaches
- Social media marketing and content marketing, including content writing
- Email marketing, and lead nurturing
Marketing Operations Support
February 2023 – January 2024
Build and enrich ideal customer profiles and buyer personas with firmographic and psychographic information and media behaviour, using growth-hacking tactics
- Build and enrich buyer journeys with data on channels used in different stages of the journey, questions, and content searched for in different stages using tools like Crystal Knows.
- Build, review, and import segmented lists in CRM and/or Marketing Automation, including press lists, account and contact lists using databases like Crunchbase, Sales Navigator, Phantombuster, and Hubspot
- Support with SEO, such as keyword (gap) analysis, backlink (gap) analysis, backlink acquisition, and on-page SEO optimization
- Providing overall marketing operations support for web and lead research, marketing campaigns, (virtual) events, and marketing automation.
Editorial Intern| BK Publishing
May 2016 – November 2016
- Coordinated with editors and graphic designers to plan magazine page layouts.
- Determined readiness of written pieces through proofreading and making final edits before publication.
- Edited written stories and fact-checked submissions by
reviewing sources. - Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Blueprint Growth Marketing Training
- 2024 SEO Advanced Course
- Technical SEO Optimization
- On-Page SEO: Keyword Analysis & Strategy
- On-Page SEO: Priority Pages
- On-Page SEO: Optimization Plan & Tracker
- HubSpot Reporting
- HubSpot Marketing Hub Implementation
- HubSpot Sales Hub Implementation
- HubSpot CMS for Marketers
- HubSpot Inbound
- HubSpot Sales Software
2022 Kickstart Growth Marketing Traineeship I
- Research Customers & Competitors
- Building Landing Pages
- Drive Traffic with SEO
- Analyze & Report
Scope of work
Marketing Operations Specialist Services, including HubSpot, SEO, Database Management and Research
Top Skills
Tool Expertise
SEO
- SEMRush
- Google Analytics
- SEO Quaker
- Screaming Frog
- Google Search Console
HubSpot Marketing Automation
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot CMS
Data Analytics
- Google Analytics | GA4
- Google Data Studio
- Looker
- HubSpot Reporting
Database Management Tools
- LinkedIn Sales Navigator
- Phantom Buster
- Apollo
- Lead IQ
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