Marketing Operations Specialist

Quality Assurance Whizz, Market Research. Over 1 year of Marketing Experience for Scale-ups & International B2B Enterprises. Specialist in Copy Writing, HubSpot Marketing Operations 

Working Experience

Skills

 Market Research,  Copywriting, Journalism, SEO Audits, Technical SEO, Keyword Analysis, Digital Marketing, Backlink Analysis, On-Page SEO Optimization, Content Creation.

Marketing Operations Specialist| SEO Advanced Course

January 2024 –  Present

  • Customer Research (ICP and Personas) & Competitor Research and Audits (e.g. traffic, content, SEO, and lead generation)
  • Marketing and data research and reporting, content marketing, channel and campaign management
  • Support with a wide range of marketing channels, such as social media, conference and events calendars and press and media outreaches
  • Social media marketing and content marketing, including content writing
  • Email marketing, and lead nurturing
Marketing Operations Support

February 2023 –  January 2024

  • Build and enrich ideal customer profiles and buyer personas with firmographic and psychographic information and media behaviour, using growth-hacking tactics

  • Build and enrich buyer journeys with data on channels used in different stages of the journey, questions, and content searched for in different stages using tools like Crystal Knows.
  •  Build, review, and import segmented lists in CRM and/or Marketing Automation, including press lists, account and contact lists using databases like Crunchbase, Sales Navigator, Phantombuster, and Hubspot
  • Support with SEO, such as keyword (gap) analysis, backlink (gap) analysis, backlink acquisition, and on-page SEO optimization
  • Providing overall marketing operations support for web and lead research, marketing campaigns, (virtual) events, and marketing automation.
Editorial Intern| BK Publishing

May 2016 – November 2016

  • Coordinated with editors and graphic designers to plan magazine page layouts.
  • Determined readiness of written pieces through proofreading and making final edits before publication.
  • Edited written stories and fact-checked submissions by
    reviewing sources.
  • Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
Blueprint Growth Marketing Training
  • 2024 SEO Advanced Course
    • Technical SEO Optimization
    • On-Page SEO: Keyword Analysis & Strategy
    • On-Page SEO: Priority Pages
    • On-Page SEO: Optimization Plan & Tracker
 
    • HubSpot Reporting
    • HubSpot Marketing Hub Implementation
    • HubSpot Sales Hub Implementation
    • HubSpot CMS for Marketers
    • HubSpot Inbound
    • HubSpot Sales Software
 

2022 Kickstart Growth Marketing Traineeship I 

 

  • Research Customers & Competitors
  • Building Landing Pages
  • Drive Traffic with SEO
  • Analyze & Report

Scope of work

Marketing Operations Specialist Services, including HubSpot, Copywriting, Reporting & Analytics, Database Management and Research.

Top Skills

Tool Expertise

SEO

  • SEMRush
  • Google Analytics 
  • SEO Quaker
  • Screaming Frog
  • Google Search Console 
 

HubSpot Marketing Automation

  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • HubSpot CMS
 

Data Analytics 

  • Google Analytics | GA4
  • Google Data Studio
  • Looker 
  • HubSpot Reporting
 

Database Management Tools

  • LinkedIn Sales Navigator
  • Phantom Buster
  • Apollo
  • Lead IQ
 gOOGLE sEARCH cONSOLE 

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