Marketing Operations Specialist
Tech-savvy. Fast paced. Over 5 years Digital Marketing Experience for Tech & Service Startups & Scale-ups. Specialist in SEO and HubSpot Marketing Hub Implementation.
Working Experience
Skills
SEO Audits, Technical SEO, Keyword Analysis, Backlink Analysis, On-Page SEO Optimization, SEO Trackers, SEO Topic Clusters, Data Analytics, HubSpot Marketing Hub Implementation, Automation Workflows, Landing Pages, Lead Scoring, Reporting, Dashboards, Campaign Analysis.
Marketing Operations Specialist | SEO Advanced
March 2023 – Present
- Marketing and data research and reporting, content marketing, channel and campaign management,
- HubSpot Marketing automation implementation, management and operations
- Support content marketing with content publishing, promotion, monitoring and reporting
- Maintain and monitor websites, including building, monitoring and maintaining web landing pages.
- Technical SEO and On-page SEO
- Support with a wide range of marketing channels, such as social media, conference and events calendars and press and media outreaches
- Implementation and operations of marketing automation and campaigns, building email marketing campaigns, lead nurturing campaigns with automation flows, segmented list building
- Report on open rates, opt-out, bounce and conversion rates, to support the team to investigate improvements
Marketing Operations Support | SEO Basics
February 2022 – February 2023
- Complete market audits and competitive audits, content audits and website audits, using a wide range of digital marketing tools including SEMRush, SEO Quake and BuzzSumo.
- Build and enrich ideal customer profiles and buyer personas with firmographic and psychographic information and media behavior, using growth hacking tactics
- Build and enrich buyer journeys and buyer journeys with data on channels used in different stages of the journey, questions and content searched for in different stages
- Build, review and import segmented lists in CRM and/or Marketing Automation, including press lists, account and contact lists using databases like Crunchbase, Sales Navigator, Phantombuster, and Hubspot
- Support with SEO, such as keyword (gap) analysis, backlink (gap) analysis, backlink acquisition and on-page SEO optimization
Digital Marketing | Freelance
Starting January 2019
- Complete market audits and competitive audits, content audits and website audits, using a wide range of digital marketing tools including SEMRush, SEO Quake and BuzzSumo.
- Build and enrich ideal customer profiles and buyer personas with firmographic and psychographic information and media behavior, using growth hacking tactics
- Build and enrich buyer journeys and buyer journeys with data on channels used in different stages of the journey, questions and content searched for in different stages
- Build, review and import segmented lists in CRM and/or Marketing Automation, including press lists, account and contact lists using databases like Crunchbase, Sales Navigator, Phantombuster, and Hubspot
- Support with SEO, such as keyword (gap) analysis, backlink (gap) analysis, backlink acquisition and on-page SEO optimization
Blueprint Growth Marketing Training
- 2023 SEO Advanced Course
- Technical SEO Optimization
- On-Page SEO: Keyword Analysis & Strategy
- On-Page SEO: Priority Pages
- On-Page SO: Optimization Plan & Tracker
- 2022 Accelerate Growth HubSpot Traineeship II
- HubSpot Marketing Software
- HubSpot Reporting
- HubSpot Marketing Hub Implementation
- HubSpot Sales Hub Implementation
- HubSpot CMS for Marketers
- HubSpot Guided Client Onboarding
- HubSpot Inbound
- HubSpot Sales Software
- 2021 Kickstart Growth Marketing Traineeship I
- Research Customers & Competitors
- Building Landing Pages
- Drive Traffic with SEO
- Analyze & Report
Scope of work
Marketing Operations Specialist Services, including HubSpot, SEO, Reporting & Analytics, Database Management and Research.
Top Skills
Tool Expertise
SEO
- SEMRush
- Google Search Console
- Google Analytics
- SEO Quaker
- Screaming Frog
- HubSpot SEO Tools
HubSpot Marketing Automation
- HubSpot Marketing Hub
- HubSpot Sales Hub
- HubSpot CMS
- HubSpot Integrations
Data Analytics
- Google Analytics | GA4
- Google DataStudio | Looker
- HubSpot Reporting
Database Management Tools
- LinkedIn Sales Navigator
- Phantom Buster
- Apollo
- LeadIQ
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