Marketing Operations Specialist

Tech-savvy. Fast paced. Over 5 years Digital Marketing Experience for Tech & Service Startups & Scale-ups. Specialist in SEO and HubSpot Marketing Hub Implementation.

Working Experience

Skills

SEO Audits, Technical SEO, Keyword Analysis, Backlink Analysis, On-Page SEO Optimization, SEO Trackers, SEO Topic Clusters, Data Analytics, HubSpot Marketing Hub Implementation, Automation Workflows, Landing Pages, Lead Scoring, Reporting, Dashboards, Campaign Analysis.

Marketing Operations Specialist | SEO Advanced

March 2023 –  Present

  • Marketing and data research and reporting, content marketing, channel and campaign management, 
  • HubSpot Marketing automation implementation, management and operations
  • Support content marketing with content publishing, promotion, monitoring and reporting
  • Maintain and monitor websites, including building, monitoring and maintaining web landing pages. 
  • Technical SEO and On-page SEO
  • Support with a wide range of marketing channels, such as social media, conference and events calendars and press and media outreaches
  • Implementation and operations of marketing automation and campaigns,  building email marketing campaigns, lead nurturing campaigns with automation flows, segmented list building
  • Report on open rates, opt-out, bounce and conversion rates, to support the team to investigate improvements
Marketing Operations Support | SEO Basics

February 2022 –  February 2023

  • Complete market audits and competitive audits, content audits and website audits, using a wide range of digital marketing tools including SEMRush, SEO Quake and BuzzSumo.
  • Build and enrich ideal customer profiles and buyer personas with firmographic and psychographic information and media behavior, using growth hacking tactics
  • Build and enrich buyer journeys and buyer journeys with data on channels used in different stages of the journey, questions and content searched for in different stages
  • Build, review and import segmented lists in CRM and/or Marketing Automation, including press lists, account and contact lists using databases like Crunchbase, Sales Navigator, Phantombuster, and Hubspot
  • Support with SEO, such as keyword (gap) analysis, backlink (gap) analysis, backlink acquisition and on-page SEO optimization
Digital Marketing | Freelance

Starting January 2019 

  • Complete market audits and competitive audits, content audits and website audits, using a wide range of digital marketing tools including SEMRush, SEO Quake and BuzzSumo.
  • Build and enrich ideal customer profiles and buyer personas with firmographic and psychographic information and media behavior, using growth hacking tactics
  • Build and enrich buyer journeys and buyer journeys with data on channels used in different stages of the journey, questions and content searched for in different stages
  • Build, review and import segmented lists in CRM and/or Marketing Automation, including press lists, account and contact lists using databases like Crunchbase, Sales Navigator, Phantombuster, and Hubspot
  • Support with SEO, such as keyword (gap) analysis, backlink (gap) analysis, backlink acquisition and on-page SEO optimization
Blueprint Growth Marketing Training
  • 2023 SEO Advanced Course
    • Technical SEO Optimization
    • On-Page SEO: Keyword Analysis & Strategy
    • On-Page SEO: Priority Pages
    • On-Page SO: Optimization Plan & Tracker
 
  • 2022 Accelerate Growth HubSpot Traineeship II
    • HubSpot Marketing Software
    • HubSpot Reporting
    • HubSpot Marketing Hub Implementation
    • HubSpot Sales Hub Implementation
    • HubSpot CMS for Marketers
    • HubSpot Guided Client Onboarding
    • HubSpot Inbound
 

Scope of work

Marketing Operations Specialist Services, including HubSpot, SEO, Reporting & Analytics, Database Management and Research.

Top Skills

Tool Expertise

SEO

  • SEMRush
  • Google Search Console
  • Google Analytics
  • SEO Quaker
  • Screaming Frog
  • HubSpot SEO Tools
 

HubSpot Marketing Automation

  • HubSpot Marketing Hub
  • HubSpot Sales Hu
  • HubSpot CMS
  • HubSpot Integrations
 

Data Analytics 

  • Google Analytics | GA4
  • Google DataStudio | Looker 
  • HubSpot Reporting
 

Database Management Tools

  • LinkedIn Sales Navigator
  • Phantom Buster
  • Apollo 
  • LeadIQ
 

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