Marketing Operations Support

Highly skilled and results-oriented Digital Marketing Operations Support with a proven track record of 2 years in executing comprehensive market audits, competitive analyses, content audits, website audits and research. With a solid foundation in digital marketing and a commitment to driving measurable results, I am poised to contribute effectively to the success of marketing initiatives and overall business objectives.


Working Experience

Skills

Customer Research, Competitive Analysis and Reporting, Content Creation, Creative Design and Writing, Communication, Database Management, Google Analytics, Teamwork and Collaboration.


Marketing Operations Support | Data Research, Database Management

 February 2023 –  Present

  • Complete market audits and competitive audits, content audits, and website audits, using a wide range of digital marketing tools including SEMRush, SEO Quake, and BuzzSumo.
  • Build and enrich ideal customer profiles and buyer personas with firmographic and psychographic information and media behaviour, using growth hacking tactics.
  • Build and enrich buyer journeys and buyer journeys. with data on channels used in different stages of the journey, questions and content searched for in different stages.
  • Building and enriching target account, contact lists using databases like Crunchbase, Sales Navigator Phantombuster, Apollo, etc.
  • Providing overall marketing operations support for web and lead research, marketing campaigns,(virtual) events and marketing automation.
Blueprint Growth Marketing Training
  • 2024 Accelerate Growth HubSpot Traineeship II
    • HubSpot Marketing Software
    • HubSpot Reporting
    • HubSpot Marketing Hub Implementation
    • HubSpot Sales Hub Implementation
    • HubSpot CMS for Marketers
    • HubSpot Guided Client Onboarding
    • HubSpot Inbound
 
iHub Africa | Digital Marketing Learnership

As of March – November 2022

  • Market Research in the form of Competitive Audits, Buyer Persona Development and Customer Research
  •  Social Media Marketing
  • Front End Website Development & Web Analytics
  • Digital Marketing – Paid Advertising ( Social Media), Google Analytics/ Data and Email Marketing
  • Content Creation
  • Introduction to SEO and On-Page SEO Technical SEO Keywords and Back Links 

Scope of work

Marketing Operations Support Services, including HubSpot, Data Research, Data Analytics and Reporting, Database Management. 

Top Skills

Tool Expertise

Specialism

  • SEO 
  • SEMRush
  • SEO Quake
  • SimilarWeb
  • LinkedIn Sales Navigator
  • Google Analytics
  • BuzzSumo
  • Phantom Buster
  • Design Canva
 

HubSpot Marketing Automation

  • HubSpot Sales Software
  • HubSpot Sales Hub Implementation
  • HubSpot Inbound
  • HubSpot Reporting
  • HubSpot Marketing Software
  • HubSpot Marketing Hub Implementation
 

Data Analytics 

  • Data Analytics
  • Google Data Studio
 

Database Management Tools

  • LinkedIn Sales Navigator
  • Phantom Buster
  • Apollo
  • LeadIQ
  • Hunter.oi
  • Scrupp
  • Crunchbase
  • SimilarWeb

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