The company has gone through customer discovery and validation, and has a compelling solution trusted by multiple clients within a similar industry with a validated business model. Now, it’s time to;
- Sustainably grow revenue
- Get, keep and grow more ideal customers
- Create a gateway to go-to-market
That’s when the go-to-market strategy comes in. It will help how to;
✋ Acquire, retain and grow the most ideal customers
✋ Drive high-bottom-line growth predictably and sustainably
✋ At the best possible customer acquisition cost
The outcome of the go-to-market strategy is a winning value proposition and a design of a sustainable and actionable growth strategy that will;
- Get, keep and grow the most ideal customers
- Driving high bottom-line growth sustainably
- At the best possible costs
Why building a GTM?
It’s all about finding the right approach to do more business, with more customers, more often, and more profitably.
- Double digit bottom-line growth, increase (speed of) sales
- Real gains in market share, establishing market leadership
- Superior customer retention and customer loyalty (customer lifetime value)
- Reduce selling costs (customer acquisition costs)
- Increase profits
Going to market is expensive
– you’ve got to choose the markets, customers, products & services and channels that provide sustainable high growth affordably. Giving customers everything they want, through all the channels they use, is an expensive business. While you can’t afford to provide all customers want, you cannot afford not to do either.
The go-to-market strategy provides what customers want most, via the channels they’ll use, for more than you’re paying right now.
Not only “What you market” drives growth.
It’s about “How you market it”. And not (just) about what you sell, it ‘s also about how you sell it. Success lies in the creative use of new technologies and channels to reach more customers, in more markets, more efficiently, to do more business, more often (first mover advantage).