
Grow before you’re ready, why it’s so hard to wait
The pressure to grow quickly is intense. You want to expand your market and build your business and with good reason. Growing your business is integral for survival in a competitive market. However, sometimes your business is not ready to grow efficiently and you should ensure that your company has a good product-market fit. Many companies make the mistake of growing too fast or growing before they are ready. Studies show that 44% of start-ups fail within four years. Choosing the strategy that correctly corresponds