Buyer journey

Map of the journey the buyer takes from problem and solution discovery to purchase

Buyer journey

Scope of work

A Buyer Journey is the process a customer goes through to purchase a product or service. Also known as the Purchase Journey, a Buyer Journey consists of 3 main phases namely: discovery, consideration and decision. It precedes the Customer Journey, which is focused on supporting retention and growth of existing customers.

Mapping out the journey provides a comprehensive view of how your potential customers behave at every step in the buying process; what they think (questions), what they do (actions), where they are (touchpoints) and how they feel (experiences). 

  • Buyer journey
Key Activities

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Buyer journey

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