The SEO Audit serves as a starting point for the SEO process with the aim of identifying all possible obstacles and shortcomings. We look at the current structure of the site and the organic performance. The SEO performance of the website is analysed and mapped out by means of three factors. These are: technical SEO,  on-page SEO and authority. With the help of this analysis, points of improvement in the form of a step-by-step plan are suggested for SEO optimization.