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A practical, step-by-step training program for marketing leaders and teams who want to grow what matters and thrive independently.
Despite growing tech stacks, more AI, and larger budgets, what’s missing is strategic focus: a way to connect it all into a buyer-first system that works together to mirror the buyer journey — not the funnel — to deliver steady growth streams from within.
Most marketers think they have the pieces. And to some extent, they do. But when it’s time to activate them
— to put them into motion as one system — the gaps become clear. It’s all kind of there. But it’s not working together.
And until it is, it won’t move the needle.
You’ve launched campaigns, supported go-to-market plans, and built brand presence. You’ve done the work.
But deep down, you know today’s growth challenges demand more. It’s not more work, better hires or another agency. Impacting revenue is another ballgame.
If you want to build or transform your marketing system with a team in-house to run it, this program is for you.
Whether you’re just getting started or need a structured path to scale, we’ve got you covered.
The Blueprint Training Program is an applied learning program that blends training, implementation, and expert guidance to help you design, build, and run a complete, modern growth engine — one blueprint at a time.
Weekly live training and workshops (2 hours / week), and on-demand video lessons, templates and playbooks.
Apply what you learn in real time with feedback and support from experts and experienced practitioners.
Work alongside a small group of peers from your or other companies who keep you inspired and on track.
Every Blueprint is backed by the best models, tools and
AI-powered templates to execute upon.
During the 3 to 12 months journey, you’ll build a connected system step-by-step, following 4 key blueprints:
Get noticed by the right customers, and set the foundation for scalable growth.
You’ll design the go-to-market system to gain, retain and grow customers, and drive predictable revenue growth at the best possible cost.
The ones who know their customers best, are the ones who win. Discover viable markets, prioritize accounts and understand the buyer and their journey to address their needs.
Build your winning value proposition and messaging and define your competitive positioning. Go beyond products and services towards value delivered to the customer, testing multiple pricing strategies.
Implementing your value proposition across all owned marketing and sales channels. How to speak with one voice with a compelling story to attract and win customers for life.
By the end, you’ll be able to:
You’ll get noticed and will be ready to accelerate growth.
By completing the campaign blueprint, you’ll have:
You’ll start generating demand and win more customers.
Get and grow best-fit customers through an end-to-end campaign program tailored to the stages of your buyer’s journey.
Guide ideal buyers through the discovery, consideration, decision and onboarding process. Reach them where they are with the content that helps solve their problem and purchase your products and services.
Build and manage demand generation, nurturing, retention and expansion programs and account based marketing. How to optimize conversion and increase retention and referrals.
How to address the customers’ questions in all stages of their journey. Connect, interact and guide the customer through their discovery and decision phases.
Mapping your campaigns and content across all stages of the buyer journey. How to speak with one voice with a compelling story to attract and win customers for life.
Accelerate growth by expanding your reach. Show up to buyers where they are, when it matters most.
In this phase, you’ll identify which channels actually move the needle. Learn how to double down on what works.
You’ll evaluate and prioritize inbound and outbound channels, design multi-touch programs across the funnel, and connect the dots between campaigns, content, and channels.
What are the most effective channels to attract, engage and nurture customer relationships. Experiment with lead sources to allocate budget to best performing channels.
Mapping your channels across all stages of the buyer journey. How to reach buyers where they are to address their need at the right point in time to win customers for life.
Build a data-driven engine from end-to-end, to allocate resources and budget to best performing efforts. Setup performance management to build, measure and learn
After the Channel Blueprint Training, you’ll have:
You’ll grow more customers predictably, ready to scale.
When finalizing the Operations Blueprint, you’ve:
You have an efficient growth engine running to grow anywhere.
Optimize the engine for scale to establish your market position.
At this stage, you’ll evolve from foundational execution to sustainable operations to scale.
You’ll build a scalable infrastructure, putting the right tools, people, and processes in place to support long-term growth. From tech stack and team structure to OKRs and agile rhythms, you’ll design the infrastructure that enables you to grow anywhere.
Overwhelmed by the endlessly growing number of tools, how to assemble, implement and fully utilize your marketing technology stack to build upon a scalable infrastructure.
How do you build, onboard and organize multidisciplinary growth marketing teams? Find people with the right set of talents, skills and attitude to enhance a growth culture.
How to get all the right processes in place to scale, setting up a systematic process. Meet OKR’s combining project management and agile working with a monthly/quarterly rhythm.
We focus on execution.
You’re building and applying a system in real time, with frameworks, feedback, and a structure that keeps you moving. You’ll leave each week with something built. Not just learned.
And we’ve seen it work — again and again — with marketing and sales teams just like yours.
Sumarie Schreiner is a strategist with 20+ years of global experience in branding, marketing, and CX. A DBA graduate and CCXP, she helps organisations unlock customer value through experience-led growth strategies and lectures at leading business schools.
Surike Viviers is a growth strategist and trainer at Comarketers. She specialises in guiding B2B businesses through strategy, value proposition design, and campaign strategy and execution to build sustainable marketing systems that deliver measurable impact.
Floor Weenen is a marketing strategist with 10+ years of experience in campaign design. At Comarketers, she empowers B2B teams to build impactful go-to-market strategies, blending creativity and data-driven tactics to drive sustainable business growth.
Choose the blueprint that fits your stage. Or go all in with the full-year journey.
Each option gives you access to live and on demand training, guidance, and templates to build and run.
