Marketing Operations Support

A dedicated and detail-oriented marketing operations professional with two years of hands-on experience. With a strong analytical mindset and a passion for delivering high-quality work, I excel in competitive audits, buyer persona development, and list management. I am committed to continuous improvement and staying ahead of market trends to drive impactful marketing initiatives.

 

Working Experience

Skills

Competitive Audit Research & Report, Research & Build Buyer Persona, Research & Build Ideal Customer Profile Research, SEO Analysis, SEO Optimization, Segmented List Management, Analytical Thinking, Collaboration, Passion for learning

Marketing Operations Support | Key specialisms

February, 2023 –  Present

  • Perform comprehensive market, competitive, content, and website audits using tools like SEMRush, SEO Quake, and BuzzSumo.
  • Develop customer profiles and buyer personas with detailed firmographic, psychographic, and media behavior data.
  • Enhance buyer journeys with insights on channel usage, search behavior, and content preferences at various stages.
  • Manage CRM and marketing automation by building, reviewing, and importing segmented lists, utilizing databases such as Crunchbase, Sales Navigator, Phantombuster, and HubSpot.
  • Provide SEO support with keyword gap analysis, backlink strategies, and on-page optimization.
  • Offer marketing operations support, including web and lead research, campaign management, event coordination, and marketing automation.
 
Blueprint Growth Marketing Training
  • 2024 Accelerate Growth HubSpot Traineeship II
    • HubSpot Marketing Software
    • HubSpot Reporting
    • HubSpot Marketing Hub Implementation
    • HubSpot Sales Hub Implementation
    • HubSpot CMS for Marketers
    • HubSpot Guided Client Onboarding
    • HubSpot Inbound
 
 
 
iHub Africa Digital Marketing Traineeship

March November 2022

  • Market Research: Conducted comprehensive market research utilizing competitive audits, development of buyer personas, and extensive customer research to inform marketing strategies.
  • Social Media Marketing: Actively engaged in social media marketing efforts to enhance brand presence and engage with the target audience.
  • Website Development: Developed front-end websites with a focus on user experience, coupled with thorough web analytics to track performance metrics.
  • Digital Marketing Execution: Executed robust digital marketing strategies encompassing paid social media advertising, leveraging Google Analytics for data analysis, and implementing effective email marketing campaigns.
  • Content Creation: Created diverse content tailored for various platforms to drive engagement and convey the brand’s message.
  • SEO Proficiency: Acquired knowledge in Search Engine Optimization (SEO), mastering on-page SEO, technical SEO, keyword optimization, and the utilization of backlinks to improve search engine rankings.

Scope of work

Competitive Audits,  Ideal Customer Profiles, Buyer Personas Research, SEO Support, Contact List, Data Analysis and  Enrichment

Top Skills

Tool Expertise

  • BuzzSumo
  • Canva
  • Crunchbase 
  • Phantom Buster
  • Google Data Studio
  • LinkedIn Sales Navigator
 

HubSpot Marketing Automation

  • HubSpot Marketing Hub
  • HubSpot Sales Hub
  • Sales Hub Implementation 
  • HubSpot Sales Software
  • HubSpot Inbound
  • HubSpot Reporting
 

SEO

  • Similarweb
  • SEO Quake
  • SEMRush
  • Screaming Frog
  • Google Analytics
 

Database Management Tools

  • LinkedIn Sales Navigator
  • PhantomBuster
  • Apollo
  • LeadIQ
  • Hunter.oi
  • Rocket Reach
  • Crunchbase
 

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