Zanele Mduli - Comarketers | B2B Growth Marketing Platform for Scaleups in EMEA

Marketing Operations Support

A dedicated and detail-oriented marketing operations professional with two years of hands-on experience. With a strong analytical mindset and a passion for delivering high-quality work, I excel in competitive audits, buyer persona development, and list management. I am committed to continuous improvement and staying ahead of market trends to drive impactful marketing initiatives.

Working Experience

Skills

Competitive Audit Research & Report, Research & Build Buyer Persona, Research & Build Ideal Customer Profile Research, SEO Analysis, SEO Optimization, Segmented List Management, Analytical Thinking, Collaboration, Passion for learning

Marketing Operations Support | Key specialisms

February, 2023 – Present

Perform comprehensive market, competitive, content, and website audits using tools like SEMRush, SEO Quake, and BuzzSumo.
Develop customer profiles and buyer personas with detailed firmographic, psychographic, and media behavior data.
Enhance buyer journeys with insights on channel usage, search behavior, and content preferences at various stages.
Manage CRM and marketing automation by building, reviewing, and importing segmented lists, utilizing databases such as Crunchbase, Sales Navigator, Phantombuster, and HubSpot.
Provide SEO support with keyword gap analysis, backlink strategies, and on-page optimization.
Offer marketing operations support, including web and lead research, campaign management, event coordination, and marketing automation.

Blueprint Growth Marketing Training

2024 Accelerate Growth HubSpot Traineeship II
- HubSpot Marketing Software
- HubSpot Reporting
- HubSpot Marketing Hub Implementation
- HubSpot Sales Hub Implementation
- HubSpot CMS for Marketers
- HubSpot Guided Client Onboarding
- HubSpot Inbound

2023 Kickstart Growth Marketing Traineeship I
- Research Customers & Competitors
- Building Landing Pages
- Drive Traffic with SEO
- Analyze & Report

iHub Africa Digital Marketing Traineeship

March – November 2022

Market Research: Conducted comprehensive market research utilizing competitive audits, development of buyer personas, and extensive customer research to inform marketing strategies.
Social Media Marketing: Actively engaged in social media marketing efforts to enhance brand presence and engage with the target audience.
Website Development: Developed front-end websites with a focus on user experience, coupled with thorough web analytics to track performance metrics.
Digital Marketing Execution: Executed robust digital marketing strategies encompassing paid social media advertising, leveraging Google Analytics for data analysis, and implementing effective email marketing campaigns.
Content Creation: Created diverse content tailored for various platforms to drive engagement and convey the brand’s message.
SEO Proficiency: Acquired knowledge in Search Engine Optimization (SEO), mastering on-page SEO, technical SEO, keyword optimization, and the utilization of backlinks to improve search engine rankings.

Scope of work

Competitive Audits, Ideal Customer Profiles, Buyer Personas Research, SEO Support, Contact List, Data Analysis and Enrichment

Top Skills

Tool Expertise

Data Research

BuzzSumo
Phantom Buster
LinkedIn Sales Navigator
Hunter. oi
LeadIQ

Design

Canva
WordPress(Elementor)

Data and Analytics:

Google Data Studio
Google Analytics

HubSpot Marketing Automation

HubSpot Marketing Hub
HubSpot Sales Hub
Sales Hub Implementation
HubSpot Sales Software
HubSpot Inbound
HubSpot Reporting

SEO:

Similarweb
SEO Quake
SEMRush
Screaming Frog

Database Management Tools

LinkedIn Sales Navigator
PhantomBuster
Apollo
Rocket Reach
Crunchbase

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